Grunge Type in Mainstream Advertising?

I was waiting for a CNN video to play this morning, and the ad pre-roll was for new Newton Fruit Thins. What I saw took me by surprise. I couldn't get that spot to play again, so I went to the Newtons' website...

That's right, Grunge fonts in mainstream advertising! Grunge has never completely left us since the 90's, frequently pairing with vector vomit backgrounds that are so over used these days. I doubt Nabisco has assured a new era of design, but it was interesting to see a throwback to my early college days.